Game Brainstorm

Use when creating or developing, before writing code or implementation plans - refines rough ideas into fully-formed designs through collaborative questioning, alternative exploration, and incremental validation. Don't use during clear 'mechanical' processes

AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text, voice transcript, PDF, or raw notes. Use when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation — including activations, PR-stunts, brand utility, experiential, and non-advertising ideas. Calibrates against a library of 569 legendary campaigns (P01-P18 pattern map) to detect saturation and ensure originality. Do not use for media planning, production budgeting, brand identity/logo design, copywriting final drafts, or market research data collection.

Creative research ideation and exploration. Use for open-ended brainstorming sessions, exploring interdisciplinary connections, challenging assumptions, or identifying research gaps. Best for early-stage research planning when you do not have specific observations yet. For formulating testable hypotheses from data use hypothesis-generation.

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

Generate and critically evaluate grounded ideas about a topic. Use when asking what to improve, requesting idea generation, exploring surprising directions, or wanting the AI to proactively suggest strong options before brainstorming one in depth. Triggers on phrases like 'what should I improve', 'give me ideas', 'ideate on X', 'surprise me', 'what would you change', or any request for AI-generated suggestions rather than refining the user's own idea.

Brainstorm product ideas, explore problem spaces, and challenge assumptions as a thinking partner. Use when exploring a new opportunity, generating solutions to a product problem, stress-testing an idea, or when a PM needs to think out loud with a sharp sparring partner before converging on a direction.