Creative Director
Skill Verified ActiveAI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text, voice transcript, PDF, or raw notes. Use when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation — including activations, PR-stunts, brand utility, experiential, and non-advertising ideas. Calibrates against a library of 569 legendary campaigns (P01-P18 pattern map) to detect saturation and ensure originality. Do not use for media planning, production budgeting, brand identity/logo design, copywriting final drafts, or market research data collection.
To provide a structured and sophisticated AI-powered creative director, enabling users to generate, evaluate, and refine advertising and campaign concepts with expert-level rigor.
Features
- Generates concepts using structured methodologies (SIT, TRIZ, Lateral Thinking)
- Recursively assesses and refines ideas against 6 weighted criteria
- Calibrates originality against a library of 569 legendary campaigns
- Accepts briefs in multiple formats (text, voice, PDF, notes)
- Guides users through distinct phases: Intake, Insight, Ideation, Evaluation + Refinement, Articulation
Use Cases
- Generate creative concepts for campaigns
- Brainstorm Big Ideas or campaign platforms
- Evaluate or critique existing creative work
- Find consumer insights
- Develop activations, PR stunts, and experiential ideas
Non-Goals
- Media planning
- Production budgeting
- Brand identity/logo design
- Copywriting final drafts
- Market research data collection
Installation
npx skills add smixs/creative-director-skillRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedSimilar Extensions
Scientific Brainstorming
98Creative research ideation and exploration. Use for open-ended brainstorming sessions, exploring interdisciplinary connections, challenging assumptions, or identifying research gaps. Best for early-stage research planning when you do not have specific observations yet. For formulating testable hypotheses from data use hypothesis-generation.
Ce Ideate
95Generate and critically evaluate grounded ideas about a topic. Use when asking what to improve, requesting idea generation, exploring surprising directions, or wanting the AI to proactively suggest strong options before brainstorming one in depth. Triggers on phrases like 'what should I improve', 'give me ideas', 'ideate on X', 'surprise me', 'what would you change', or any request for AI-generated suggestions rather than refining the user's own idea.
Competitive Ads Extractor
100Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Dotcom Secrets
100Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works
Brainstorm
99Use when creating or developing, before writing code or implementation plans - refines rough ideas into fully-formed designs through collaborative questioning, alternative exploration, and incremental validation. Don't use during clear 'mechanical' processes
Game Brainstorm
99Invoke when the user wants to brainstorm game ideas, explore concepts, run structured ideation, or develop a new game concept from scratch. Triggers on: "game idea", "brainstorm", "concept", "ideation", "what if", "game concept", "pitch". Do NOT invoke for reviewing existing designs (use game-design-review) or market analysis (use game-market-research). Part of the AlterLab GameForge collection.