Ua Campaign
Skill Verified ActiveWhen the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
To help users plan and optimize paid user acquisition campaigns for mobile apps, leveraging expert knowledge and data-driven strategies.
Features
- Provides channel selection based on monthly budget.
- Details campaign structures for ASA, Meta, and Google UAC.
- Offers creative best practices and audience strategy recommendations.
- Defines key metrics and an optimization cadence.
- Outputs structured UA plans and campaign briefs.
Use Cases
- When the user wants to plan or optimize paid user acquisition campaigns.
- When the user mentions "Apple Search Ads", "user acquisition", or "paid ads".
- When the user needs to allocate budget across different ad channels.
- When the user requires campaign structure and creative guidance for app install campaigns.
Non-Goals
- Organic growth strategies (see aso-audit).
- Launch-specific UA strategies (see app-launch).
- Detailed monetization strategy or LTV calculation (see monetization-strategy).
Installation
First, add the marketplace
/plugin marketplace add Eronred/aso-skills/plugin install aso-skills@aso-skillsQuality Score
VerifiedSimilar Extensions
Apple Search Ads
97When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Rating Prompt Strategy
100When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
Toprank Weekly Review
100Run a weekly SEO review for one registered website, write audit artifacts, and choose the next best safe action.
Ad Copy Writer
100Generate ad copy variations for Google, Meta, and LinkedIn Ads
Web To App Funnel
99When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
Press And Pr
99When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.