Press And Pr
Skill Verified ActiveWhen the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
To help app developers and marketers secure valuable media coverage, drive installs, and enhance their app's credibility and visibility through strategic press and PR efforts.
Features
- Write press releases and create press kits
- Identify and target relevant media publications and journalists
- Develop compelling story angles and pitch emails
- Strategize for product launches and embargoes
- Plan Product Hunt launches and community engagement
Use Cases
- When launching a new app and needing to generate buzz
- When seeking media features or reviews for an existing app
- When preparing materials for journalists or bloggers
- When planning a coordinated press and PR outreach strategy
Non-Goals
- Securing featured placement on app stores (see `app-store-featured`)
- Developing overall app launch strategy (see `app-launch`)
- Handling paid user acquisition campaigns (see `ua-campaign`)
Trust
- info:Issues Attention22 issues opened and 5 closed in the last 90 days, indicating a closure rate below 50% and a moderate response time.
Installation
First, add the marketplace
/plugin marketplace add Eronred/aso-skills/plugin install aso-skills@aso-skillsQuality Score
VerifiedSimilar Extensions
Ua Campaign
100When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Rating Prompt Strategy
100When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
Researchers Journalism
100Researches investigative articles, interviews, and news coverage. Use when research needs journalistic sources for cross-referencing or additional context.
Find Pr Agency
100Use whenever the user wants to find, shortlist, vet, or enrich US public-relations and communications agencies — media relations, crisis comms, investor relations (IR), product-launch PR, tech/startup PR, healthcare PR, B2B PR, public affairs, brand reputation, and internal communications. Triggers on "find me a tech PR agency in NY", "shortlist three IR firms for our IPO", "we need crisis comms help for a brand reputation issue", or "pull contact info for these 10 PR firm domains", even when described indirectly (we need press, get us into TechCrunch, manage our brand reputation). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-marketing-agency when scope is broader marketing beyond PR/comms. Skip in-house PR/comms hires, "write me a press release" DIY asks, PR-software comparisons (Cision, Muck Rack), influencer-marketplace questions, non-US firms, individual freelance PR people.
App Launch
99When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
Web To App Funnel
99When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.