Churn Prevention
Skill Verified ActiveReduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
Reduce voluntary and involuntary churn through strategic cancel flow design, effective save offers, and systematic payment recovery.
Features
- Cancel flow design and optimization
- Dynamic save offer playbook
- Dunning sequence setup and email templates
- Involuntary churn recovery strategies
- Churn impact calculation script
Use Cases
- Designing or optimizing a SaaS cancel flow
- Building targeted save offers for departing customers
- Setting up automated dunning emails for failed payments
- Reducing failed-payment churn and recovering lost MRR
Non-Goals
- Customer health scoring
- Expansion revenue generation
- General lifecycle marketing emails
Practices
- Churn Reduction Strategy
- Customer Retention
- Payment Recovery
- User Flow Design
Prerequisites
- Python 3 installed for churn impact calculator script
Installation
First, add the marketplace
/plugin marketplace add alirezarezvani/claude-skills/plugin install marketing-skill@claude-code-skillsQuality Score
VerifiedTrust Signals
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