Ma Playbook

Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "eliminate-reduce-raise-create", or "uncontested market". Also trigger when comparing pricing strategies, exploring new market categories, finding underserved customer segments, or asking how to stop competing on price. Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.

Use whenever the user wants to find, shortlist, vet, or enrich US cybersecurity firms — pen-testing/red team, security audits, vCISO, SOC 2 readiness, incident response, managed SOC, IAM, cloud security, and AppSec. Triggers on "find me a pen-testing firm for our SOC 2 audit", "shortlist three vCISO services for our healthcare-tech startup", "we need an incident response retainer", or "pull contact info for these 8 security firm domains", even when described indirectly (we got breached, prepare us for the compliance audit, get us SOC 2 ready). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Skip in-house security hires, "how do I patch CVE-X" or "configure firewall Y" DIY questions, security-product reviews (CrowdStrike vs SentinelOne, etc.), generic security knowledge questions, consumer/personal security advice, non-US firms, individual freelancers and bug-bounty hunters.

Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication.

Detect current market regime using npx neural-trader — bull/bear/ranging/volatile classification with recommended strategy