Account Research

Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital agencies. Triggers on requests like "shortlist three B2B branding agencies in California", "find a PPC shop with ecommerce experience", "we need a content marketing partner for a SaaS launch", or "pull contact info for these 12 agency domains", even when the need is described indirectly. Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings, and third-party listings. Skip SEO-only asks (use find-seo-agency), web/software-development asks (use find-web-developer or find-software-developer), recruiting an in-house marketing hire, "write me a marketing plan" do-the-work asks, non-US firms, individual freelancers, marketing-software-product recommendations, and consumer/personal-brand asks.

Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.

Use whenever the user wants to find, shortlist, vet, or enrich US public-relations and communications agencies — media relations, crisis comms, investor relations (IR), product-launch PR, tech/startup PR, healthcare PR, B2B PR, public affairs, brand reputation, and internal communications. Triggers on "find me a tech PR agency in NY", "shortlist three IR firms for our IPO", "we need crisis comms help for a brand reputation issue", or "pull contact info for these 10 PR firm domains", even when described indirectly (we need press, get us into TechCrunch, manage our brand reputation). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-marketing-agency when scope is broader marketing beyond PR/comms. Skip in-house PR/comms hires, "write me a press release" DIY asks, PR-software comparisons (Cision, Muck Rack), influencer-marketplace questions, non-US firms, individual freelance PR people.

Invoke parallel document-specialist agents for external web searches and documentation lookup

Records research provenance as a post-task epilogue, scanning conversation history at the end of a coding or research session to extract decisions, experiments, dead ends, claims, heuristics, and pivots, and writing them into the ara/ directory with user-vs-AI provenance tags. Use as a session epilogue — never during execution — to maintain a faithful, auditable trace of how a research project actually evolved.

Build customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems. Use this skill whenever the user wants to map a customer journey, build a service blueprint, identify friction across an experience, align teams on the user experience, or visualize touchpoints and pain points. Triggers on customer journey, journey map, service blueprint, user journey, experience map, touchpoint analysis, friction map, journey audit, end-to-end experience, customer experience map. Also triggers when the team has departmental views of users but no shared map of what the experience actually feels like.