Journey Mapping
Skill Verified ActiveBuild customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems. Use this skill whenever the user wants to map a customer journey, build a service blueprint, identify friction across an experience, align teams on the user experience, or visualize touchpoints and pain points. Triggers on customer journey, journey map, service blueprint, user journey, experience map, touchpoint analysis, friction map, journey audit, end-to-end experience, customer experience map. Also triggers when the team has departmental views of users but no shared map of what the experience actually feels like.
Build detailed customer journey maps and service blueprints to visualize the end-to-end user experience, identify friction points, and align teams on user experience strategy.
Features
- Build customer journey maps
- Create service blueprints
- Visualize touchpoints, emotions, and friction
- Identify opportunities for improvement
- Provide structured templates for deliverables
Use Cases
- When departments have different mental models of the customer experience
- When the customer experience feels disjointed across touchpoints
- When specific friction or drop-off points need diagnosis
- When strategic planning needs a shared view of the user
Non-Goals
- Testing a single touchpoint or page (use `usability-testing`)
- Generative research before journey mapping (use `ux-research`)
- Operational process mapping that doesn't involve users
- Funnel optimization (use `cro-optimization`)
Installation
npx skills add rampstackco/claude-skillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
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