Meta Ads Audit
Skill ActiveMeta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality
To provide a deep, data-driven audit of Meta Ads accounts, identifying areas for improvement in audience targeting, creative effectiveness, budget allocation, and overall lead quality.
Features
- Performs full Meta Ads account audits
- Analyzes audience demographics and saturation
- Evaluates creative performance and fatigue
- Monitors budget pacing and efficiency
- Assesses lead quality and campaign ROI
Use Cases
- Use when needing to diagnose underperforming Meta Ads campaigns.
- Use to identify creative fatigue and audience overlap issues.
- Use to ensure ad budgets are being spent effectively and pacing correctly.
- Use to gain actionable insights for optimizing Meta Ads performance.
Non-Goals
- Automating campaign creation or management.
- Providing real-time bidding adjustments.
- Auditing platforms other than Meta Ads (Facebook/Instagram).
Compliance
- info:GDPRThe skill operates on ad account data which may contain personal data, and while submitted to the MCP server, the specific sanitization by the LLM is not detailed.
Portability
- warning:Tool FallbackThe skill requires `cogny-mcp` and lists it in the frontmatter, but does not specify a version or provide a fallback path if it's unavailable.
Installation
npx skills add cognyai/claude-code-marketing-skillsRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
Trust Signals
Similar Extensions
Social Content
100When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Meta Ads Audit
97Google Ads account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other ads skills reuse. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before. Also trigger proactively when other ads skills detect that business-context.json is missing.
Competitive Ads Extractor
100Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Ad Copy Writer
100Generate ad copy variations for Google, Meta, and LinkedIn Ads
Paid Ads
99When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
Meta Ads Management
98Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.