Paid Ads
Skill Verified ActiveWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
To help users create, manage, and optimize paid advertising campaigns effectively across various platforms, driving efficient customer acquisition.
Features
- Guidance on Google Ads, Meta, LinkedIn, and TikTok campaigns
- Campaign strategy, audience targeting, and bidding advice
- Optimization levers and bid strategy progression
- Retargeting strategies and reporting/analysis best practices
- Detailed setup checklists and common mistakes to avoid
Use Cases
- When a user wants help planning a new Google Ads campaign.
- When a user needs to optimize their existing Meta ad spend for better ROAS.
- When a user is unsure how to target B2B audiences on LinkedIn.
- When a user needs to set up conversion tracking for TikTok ads.
Non-Goals
- Generating ad creative itself (see ad-creative skill).
- Optimizing landing pages (see page-cro skill).
- Setting up analytics tracking in detail (see analytics-tracking skill).
Installation
First, add the marketplace
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketingskills@marketingskillsQuality Score
VerifiedTrust Signals
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