Paid Ads
Skill ActiveWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
To help users develop, execute, and optimize effective paid advertising campaigns across various digital platforms.
Features
- Platform selection guide (Google, Meta, LinkedIn, Twitter/X, TikTok)
- Campaign structure and naming conventions
- Ad copy and headline frameworks
- Audience targeting strategies
- Creative best practices (image, video)
- Campaign optimization levers and bid strategies
- Retargeting strategies
- Reporting and analysis guidance
Use Cases
- Developing a new paid advertising campaign strategy.
- Crafting compelling ad copy and headlines.
- Identifying and targeting the right audience segments.
- Optimizing existing campaigns for better performance (ROAS, CPA).
- Understanding platform-specific best practices.
Non-Goals
- Directly managing ad accounts or executing campaigns.
- Providing real-time analytics or reporting dashboards.
- Handling billing or payment for ad platforms.
- Creating ad creative assets beyond guidance.
Trust
- warning:Issues AttentionIn the last 90 days, 17 issues were opened and 4 were closed, indicating slow response times to open issues.
Installation
npx skills add davila7/claude-code-templatesRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
Trust Signals
Similar Extensions
Paid Ads
99When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
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Ad Copy Writer
100Generate ad copy variations for Google, Meta, and LinkedIn Ads
Paid Ads
98When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
Ads Competitor
95Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.