Analytics Tracking
Skill Verified ActiveWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
To help users set up robust analytics tracking that informs marketing and product decisions, ensuring data quality and actionable insights.
Features
- Guides GA4 and GTM implementation
- Defines event naming conventions and best practices
- Provides UTM parameter strategy
- Covers debugging and validation checklists
- Addresses privacy and compliance considerations
Use Cases
- When setting up event tracking for a new website feature.
- When auditing existing analytics implementation for accuracy.
- When defining a comprehensive tracking plan for marketing campaigns.
- When troubleshooting why analytics events are not firing correctly.
Non-Goals
- Performing A/B test measurement (refer to ab-test-setup skill).
- Directly implementing tracking code without user interaction.
- Providing analysis of the collected data, focusing instead on setup and auditing.
Workflow
- Understand business context and goals
- Assess current tracking state and tools
- Define key events and properties based on decisions needed
- Implement tracking using GA4 or GTM
- Validate implementation and monitor data quality
- Ensure privacy and compliance considerations are met
Practices
- Data quality
- Consistent naming
- Privacy compliance
Installation
First, add the marketplace
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketingskills@marketingskillsQuality Score
VerifiedTrust Signals
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