Marketing Strategy & Product Marketing
Skill Verified ActiveProduct marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
This skill serves as a comprehensive guide for developing product marketing strategies, planning go-to-market launches, and conducting competitive analysis, empowering users to effectively position products and enable sales.
Features
- Defines Ideal Customer Profiles (ICPs)
- Applies April Dunford positioning methodology
- Provides launch playbooks and competitive battlecards
- Offers international market entry guides
- Details sales enablement assets and training
Use Cases
- Developing product positioning and messaging
- Planning and executing product launches
- Analyzing competitors and their strategies
- Entering new international markets
- Enabling sales teams with relevant intelligence
Non-Goals
- Executing marketing campaigns directly
- Conducting market research beyond competitive analysis
- Managing sales team performance
- Providing legal or financial advice for market entry
Workflow
- Understand company strategy and market context.
- Define Ideal Customer Profile (ICP) and buyer personas.
- Develop positioning using frameworks like April Dunford's.
- Craft messaging architecture and hierarchy.
- Conduct competitive analysis and create battlecards.
- Plan and execute Go-To-Market (GTM) launches.
- Develop international market entry strategies.
- Create sales enablement assets and training programs.
- Track key metrics and report on performance.
Practices
- Product Marketing Strategy
- Go-To-Market Planning
- Competitive Analysis
- Sales Enablement
- International Expansion
Installation
npx skills add davila7/claude-code-templatesRuns the Vercel skills CLI (skills.sh) via npx — needs Node.js locally and at least one installed skills-compatible agent (Claude Code, Cursor, Codex, …). Assumes the repo follows the agentskills.io format.
Quality Score
VerifiedTrust Signals
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