Pm Workflow Sales Enablement
Skill Verified ActiveMulti-skill workflow that produces a complete sales enablement package. Chain: (1) Messaging framework, (2) Competitive battlecards, (3) Objection playbook, (4) GTM launch playbook. Each stage produces an artifact that feeds the next. Outputs are written for revenue teams, not product teams. Use when someone says "sales enablement", "enable the sales team", "sales toolkit", "go-to-market package", "competitive sales materials", "arm the sales team", "sales readiness", "launch enablement pack".
To streamline the creation of essential sales enablement materials, ensuring consistent messaging and providing revenue teams with the tools they need to succeed.
Features
- Multi-stage workflow for sales enablement package creation
- Generates messaging framework, battlecards, objection playbook, and GTM launch playbook
- Artifacts feed into subsequent stages for consistency
- Adaptable outputs based on domain and personal context
- Supports mid-entry to skip stages with existing artifacts
Use Cases
- Creating a new sales toolkit for a product launch
- Developing competitive materials to arm the sales team
- Building a playbook for handling common sales objections
- Generating a comprehensive go-to-market package
Non-Goals
- Directly executing sales tasks
- Replacing the need for sales strategy
- Producing marketing campaign assets beyond enablement materials
Workflow
- Read context files (`domain-context.md`, `personal-context.md`)
- Prompt user for initial inputs (product/feature, target buyers, competitors, existing artifacts, timeline)
- Execute Stage 1: Messaging Framework (using `pm-messaging-framework`)
- Checkpoint 1: Review Artifact 1 with user
- Execute Stage 2: Competitive Battlecards (using `pm-battlecard`)
- Checkpoint 2: Review Artifact 2 with user
- Execute Stage 3: Objection Playbook (using `pm-objection-handler`)
- Checkpoint 3: Review Artifact 3 with user
- Execute Stage 4: GTM Launch Playbook (using `pm-gtm-launch`)
- Checkpoint 4: Review Artifact 4 with user
- Generate Sales Enablement Package Summary
- Ask user for delivery preferences and final artifacts needed
Practices
- Workflow Orchestration
- Sales Enablement Content
- Product Marketing Strategy
- Content Generation
- Progressive Disclosure
Prerequisites
- Claude Code environment
- Access to referenced skills within the pm-toolkit
- Configured `domain-context.md` and `personal-context.md` (optional but recommended)
Installation
First, add the marketplace
/plugin marketplace add marfoerst/the-pragmatic-pm/plugin install the-pragmatic-pm@the-pragmatic-pmQuality Score
VerifiedSimilar Extensions
Launch Strategy
98When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
Marketing Strategy & Product Marketing
98Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Pm Gtm Launch
95Go-to-market launch playbook for a feature, module, or product. Generates cross-functional checklists, enablement timelines, communication plans, and success metrics. Scales from lightweight P2 launches to full P0 GTM motions. Use when someone says "launch plan", "go-to-market", "GTM", "launch playbook", "launch checklist", "feature launch", "product launch", "release planning", "launch readiness", or "launch brief".
Marketing Strategy Pmm
95Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Multi Platform Launch Skill
79When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.
Article Writing
100Write blog posts, guides, tutorials, and long-form content. Sounds like a real person, not AI. Use when the user wants polished written content.