Pm Gtm Launch

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

End-of-quarter strategic review in narrative style with a bets scorecard. Use when someone says "quarter review", "strategic review", "what happened last quarter", "quarterly retro", "bets scorecard", "review our bets", "end of quarter report".

Pre-review quality gate that checks any PM artifact (PRD, strategy doc, one-pager, brief) against Head of Product standards. Scores problem clarity, metrics quality, scope discipline, and compliance awareness. Acts as "the HoP reviewing your work before the real HoP sees it." Use when someone says "review this", "check this PRD", "is this ready for review", "quality check", "does this meet the bar", or "pre-review my spec".

Teresa Torres Opportunity Solution Tree: outcome, opportunity space, solutions, experiments. Use when someone says "opportunity tree", "OST", "opportunity solution tree", "discovery", "what should we build", "map opportunities", "Teresa Torres", "continuous discovery".

The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, declared victory too early. Also triggers when planning a launch (any size, any segment), auditing an existing launch process, fixing the we shipped it but the metric did not move problem, or building a launch checklist for the team.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.