Launch Strategy
Skill Verified ActiveWhen the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
To help users plan and execute successful product launches and feature announcements by providing structured frameworks, actionable tactics, and strategic guidance.
Features
- Provides the ORB framework for channel strategy.
- Details a five-phase launch approach (Internal, Alpha, Beta, Early Access, Full Launch).
- Offers specific strategies for Product Hunt launches.
- Includes post-launch marketing and ongoing launch strategy guidance.
- Provides a pre-launch, launch day, and post-launch checklist.
Use Cases
- Planning a new SaaS product launch.
- Developing a go-to-market strategy for a new feature.
- Preparing for a Product Hunt launch.
- Structuring a beta or early access program.
Non-Goals
- Providing ongoing marketing campaign management after launch.
- Generating marketing copy or creative assets (use related skills).
- Executing technical SEO or website CRO (use related skills).
Installation
First, add the marketplace
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketingskills@marketingskillsQuality Score
VerifiedTrust Signals
Similar Extensions
Marketing Strategy Pmm
95Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Launch Strategy
95When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Multi Platform Launch Skill
79When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.
Launch Strategy
98When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Gtm Strategy
97Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Pm Workflow Sales Enablement
95Multi-skill workflow that produces a complete sales enablement package. Chain: (1) Messaging framework, (2) Competitive battlecards, (3) Objection playbook, (4) GTM launch playbook. Each stage produces an artifact that feeds the next. Outputs are written for revenue teams, not product teams. Use when someone says "sales enablement", "enable the sales team", "sales toolkit", "go-to-market package", "competitive sales materials", "arm the sales team", "sales readiness", "launch enablement pack".