Gtm Strategy
Skill Verified ActiveCreate a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
To provide a structured and comprehensive framework for developing a go-to-market strategy, enabling users to plan product launches effectively and define market entry approaches.
Features
- Generate GTM strategy covering channels, messaging, metrics, and timeline
- Supports planning new product launches
- Facilitates strategy definition for new markets
- Based on Product Compass GTM methodology
- Provides structured output document
Use Cases
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
Non-Goals
- Executing the marketing channels
- Implementing the launch plan
- Conducting detailed market research beyond initial input
Trust
- info:Issues AttentionThere are 8 issues opened and 0 closed in the last 90 days, indicating low recent activity on issue resolution.
Compliance
- info:GDPRThe skill operates on user-provided product and market data. While it doesn't explicitly process personal data, the LLM could potentially infer or process such data if provided by the user.
Installation
First, add the marketplace
/plugin marketplace add phuryn/pm-skills/plugin install pm-go-to-market@pm-skillsQuality Score
VerifiedSimilar Extensions
Crossing the Chasm
98Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
Launch Strategy
98When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Launch Strategy
98When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
Marketing Strategy Pmm
95Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Launch Strategy
95When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Multi Platform Launch Skill
79When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.