Jobs to Be Done
Skill Verified ActiveDiscover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.
Understand what job customers are hiring your product to do, leading to better product development, marketing, and strategy decisions.
Features
- Discovering customer jobs through various methods (workarounds, non-consumption, etc.)
- Mapping competitive landscapes beyond obvious categories
- Developing job-based positioning and pricing strategies
- Understanding and mitigating common innovation traps
- Guidance on conducting JTBD interviews and applying findings
Use Cases
- Designing a new product or feature from scratch
- Diagnosing why a product isn't selling or customers are churning
- Analyzing competition beyond obvious product categories
- Reframing product metrics around customer progress
- Writing customer discovery interview questions
Non-Goals
- Providing a specific feature set for a product
- Replacing the need for direct customer interviews
- Offering off-the-shelf solutions without understanding the core job
Workflow
- Understand the core job customers need done.
- Map the competitive landscape, including non-obvious alternatives.
- Define positioning and pricing based on job value.
- Apply JTBD principles to product design and organizational change.
- Iterate based on ongoing customer discovery and feedback.
Practices
- Product Strategy
- Customer Research
- Innovation Methodology
Installation
First, add the marketplace
/plugin marketplace add wondelai/skills/plugin install skills@wondelai-skillsQuality Score
VerifiedSimilar Extensions
Lean Startup
99Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", or "minimum viable experiment". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.
Obviously Awesome
98Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
CPO Advisor
98Product leadership for scaling companies. Product vision, portfolio strategy, product-market fit, and product org design. Use when setting product vision, managing a product portfolio, measuring PMF, designing product teams, prioritizing at the portfolio level, reporting to the board on product, or when user mentions CPO, product strategy, product-market fit, product organization, portfolio prioritization, or roadmap strategy.
SaaS Economics Efficiency Metrics
100Evaluate SaaS unit economics and capital efficiency. Use when deciding whether the business can scale efficiently or needs correction.
Office Hours
100/cs:office-hours <topic> — YC-style 6-question founder interrogation before any advice. Forces clarity on problem, customer, distribution, defensibility, capital, and founder fit.
Discovery Interview Prep
100Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.