The GTM Stack

When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,' 'outreach automation,' 'Instantly,' 'Smartlead,' 'Clay,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' or 'outreach stack.' This skill covers the complete AI cold outreach system from signal detection through conversion.

When the user wants to price an AI product, choose a charge metric, design pricing tiers, or optimize margins. Also use when the user mentions 'AI pricing,' 'usage-based pricing,' 'consumption pricing,' 'outcome pricing,' 'BYOK,' 'bring your own key,' 'per-seat pricing,' 'pricing tiers,' 'AI margins,' 'cost per token,' or 'pricing model.' This skill covers pricing strategy, packaging, and margin management for AI-native products.

When the user wants to deploy AI sales development reps, automate sales qualification, build signal-to-action routing, or design AI agent architecture for sales. Also use when the user mentions 'AI SDR,' 'AI sales agent,' 'automated qualification,' 'signal routing,' 'sales automation,' '11x,' 'Artisan,' 'AiSDR,' 'AI BDR,' or 'autonomous sales.' This skill covers AI SDR deployment, qualification automation, and agent architecture for sales development.

When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search optimization,' 'DataForSEO,' 'content at scale,' 'keyword strategy,' or 'organic traffic.' This skill covers AI-powered SEO strategy from keyword research through programmatic page generation.

When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' or 'UGC testing.' This skill covers the UGC growth framework from creator recruitment through AI-powered scaling.

When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms. Also use when the user mentions 'content marketing,' 'content-led growth,' 'content to pipeline,' 'distribution,' 'content repurposing,' 'content strategy,' 'thought leadership,' 'newsletter,' 'content flywheel,' 'organic growth.' This skill covers content-to-revenue systems from creation through pipeline attribution.

When the user wants to reduce churn, build expansion revenue, automate customer success, or optimize net revenue retention. Also use when the user mentions 'churn,' 'retention,' 'expansion revenue,' 'upsell,' 'NRR,' 'net revenue retention,' 'customer success,' 'land and expand,' 'closed-lost,' or 'renewal.' This skill covers expansion and retention systems from usage triggers through automated customer success.

When the user wants to build GTM automation with code, design workflow architectures, use AI agents for GTM tasks, or implement the 'architecture over tools' principle. Also use when the user mentions 'GTM engineering,' 'GTM automation,' 'n8n,' 'Make,' 'Zapier,' 'workflow automation,' 'Clay API,' 'instruction stacks,' 'AI agents for GTM,' or 'revenue automation.' This skill covers technical GTM infrastructure from workflow design through agent orchestration.

When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences.

When the user wants to build data enrichment workflows, score leads against ICP, set up Clay waterfalls, or improve contact data quality. Also use when the user mentions 'enrichment,' 'data enrichment,' 'Clay,' 'waterfall enrichment,' 'ICP scoring,' 'lead scoring,' 'intent data,' 'contact verification,' 'Apollo,' 'ZoomInfo,' or 'data quality.' This skill covers lead enrichment waterfalls, ICP scoring frameworks, and contact verification systems.

When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.

When the user wants to create AI-generated ad creative, test performance creative, manage creative fatigue, or optimize paid media with AI tools. Also use when the user mentions 'ad creative,' 'performance creative,' 'creative testing,' 'creative fatigue,' 'Meta ads,' 'Google ads,' 'TikTok ads,' 'AI ads,' 'ad budget,' 'ROAS,' 'Advantage+,' or 'Performance Max.' This skill covers AI-powered paid creative from generation through performance optimization.

When the user wants to build a partner program, launch an affiliate program, design integration partnerships, or create distribution partnerships. Also use when the user mentions 'partnerships,' 'affiliate program,' 'referral program,' 'partner ecosystem,' 'integration partner,' 'reseller,' 'co-marketing,' 'PartnerStack,' or 'revenue share.' This skill covers partner and affiliate program design from recruitment through performance optimization.

When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products.

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture.

When the user wants to sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline. Also use when the user mentions 'social selling,' 'LinkedIn selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' or 'LinkedIn optimization.' This skill covers social selling strategy from profile optimization through DM-to-deal conversion.

When the user is a solo founder building their GTM motion, wants to scale without hiring, or needs to design an AI agent team for go-to-market. Also use when the user mentions 'solo founder,' 'one-person startup,' 'solopreneur,' 'bootstrapped,' 'no team,' 'AI agents as team,' 'scaling without hiring,' 'founder-led sales,' 'lean GTM,' 'one-person company,' or 'no employees.' This skill covers the complete solo founder GTM playbook from stack selection through agent team design, revenue-stage transitions, time allocation, and when to finally hire.

When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyGen,' 'video email,' 'async selling,' 'video demo,' or 'made this for you.' This skill covers video-first outreach systems from personalization through conversion optimization.