Referral Program
技能 已验证 活跃When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to make my app go viral". For deep link infrastructure that referrals depend on, see attribution-setup. For organic content-driven virality (UGC, creator), see creator-ugc-marketing.
To guide users in designing, launching, and optimizing successful in-app referral programs that drive measurable growth without compromising unit economics.
功能
- Referral program assessment and strategy guidance
- Reward structure patterns and sizing formulas
- Mechanics checklist for implementation
- Fraud prevention strategies and mitigations
- Output template for referral program plans
使用场景
- Designing a new referral program from scratch
- Optimizing an existing, underperforming referral program
- Determining the right reward structure and sizing
- Implementing fraud prevention measures for referral campaigns
非目标
- Setting up deep link infrastructure (refer to attribution-setup)
- Driving organic content-driven virality (refer to creator-ugc-marketing)
- Measuring general app marketing metrics (refer to asc-metrics)
实践
- Growth marketing strategy
- Referral program design
- Fraud prevention
- User acquisition
先决条件
- App marketing context (implicitly required for effective planning)
- Understanding of app economics (CAC, LTV, ARPU)
安装
请先添加 Marketplace
/plugin marketplace add Eronred/aso-skills/plugin install aso-skills@aso-skills质量评分
已验证类似扩展
Ua Campaign
100When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Rating Prompt Strategy
100When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
Web To App Funnel
99When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
Press And Pr
99When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
Marketing Demand Acquisition
99Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.
Retention Optimization
98When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.