Marketing Strategy Pmm
技能 已验证 活跃Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
To guide users through complex product marketing activities by providing structured methodologies, templates, and best practices for strategic decision-making and execution.
功能
- Develops Ideal Customer Profiles (ICPs)
- Guides product positioning using established frameworks
- Facilitates competitive intelligence gathering and battlecard creation
- Outlines structured product launch plans
- Provides sales enablement assets and templates
- Supports international market entry strategies
使用场景
- Defining target audience and buyer personas
- Crafting effective positioning statements
- Analyzing competitors and building battlecards
- Planning and executing product launches
- Equipping sales teams with necessary collateral
- Strategizing international market expansion
非目标
- Executing marketing campaigns directly
- Performing sales outreach or closing deals
- Developing product features or code
- Providing financial investment advice
安装
请先添加 Marketplace
/plugin marketplace add alirezarezvani/claude-skills/plugin install marketing-skill@claude-code-skills质量评分
已验证类似扩展
Launch Strategy
98When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
Multi Platform Launch Skill
79When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.
Marketing Strategy & Product Marketing
98Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Launch Strategy
98When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Pm Battlecard
97Per-competitor sales battlecard — a 1-page scannable cheat sheet a rep pulls up mid-call. Competitive positioning, objection handling, landmine questions, proof points, and deal stage guidance. Use when someone says "battlecard", "competitive cheat sheet", "how do we sell against", "competitor comparison", "competitive positioning", "sales enablement", "win against", "deal strategy against [competitor]", "they're evaluating [competitor]".
Gtm Strategy
97Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.