Churn Prevention
技能 已验证 活跃When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
To equip users with the knowledge and strategies needed to reduce customer churn, recover failed payments, and implement effective retention programs.
功能
- Design cancellation flows with surveys and offers
- Implement proactive retention based on user signals
- Set up dunning for failed payment recovery
- Strategies for voluntary and involuntary churn
- Guidance on metrics and A/B testing for churn reduction
使用场景
- Building a new cancellation flow from scratch
- Optimizing an existing cancellation process
- Setting up automated dunning sequences for failed payments
- Developing proactive measures to prevent churn
- Understanding and reducing involuntary churn
非目标
- Writing specific email copy for win-back sequences (use email-sequence skill)
- Designing in-app upgrade paywalls (use paywall-upgrade-cro skill)
- Implementing specific analytics tracking (use analytics-tracking skill)
- Directly integrating with billing providers (provides guidance, not code)
Practical Utility
- info:Usage examplesWhile the skill provides detailed strategic guidance and patterns, concrete end-to-end invocation examples for specific tools or workflows are not present within the markdown itself, though references point to related skills.
安装
请先添加 Marketplace
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketingskills@marketingskills质量评分
已验证类似扩展
Subscription Lifecycle
98When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
Saas Revenue Growth Metrics
99Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
Churn Prevention
98Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
Pricing Strategy
100Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
SaaS Economics Efficiency Metrics
100Evaluate SaaS unit economics and capital efficiency. Use when deciding whether the business can scale efficiently or needs correction.
Referral Program
100When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.