Positioning Workshop
Plugin ActiveRun a positioning workshop to surface target customer, need, category, and differentiation.
To help product managers and teams clarify and articulate their product's strategic positioning through a structured, interactive workshop.
Features
- Interactive workshop guiding through key positioning elements
- Adaptive questions tailored to user context
- Generates a Geoffrey Moore-style positioning statement
- Provides examples and guidance on refining positioning
Use Cases
- Sharpening product messaging for a new launch
- Clarifying competitive differentiation for sales enablement
- Aligning stakeholders on target customer and value proposition
- Fixing fuzzy or generic product messaging
Non-Goals
- Generating marketing taglines
- Replacing customer research
- Acting as a general brainstorming tool
- Defining product features rather than customer needs
License
- warning:License usabilityThe license is CC BY-NC-SA 4.0, which is a Creative Commons license with non-commercial and share-alike restrictions, making it potentially unusable for commercial purposes or integrations without careful consideration.
Installation
First, add the marketplace
/plugin marketplace add deanpeters/Product-Manager-Skills/plugin install positioning-workshop@pm-skillsQuality Score
Trust Signals
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