International Expansion Strategy

Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication.

Use when the user wants to translate a repository README, make a repo multilingual, localize docs, add a language switcher, internationalize the README, or update localized README variants in a GitHub-style repository.

When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.

Assembles comprehensive board and investor update decks by pulling perspectives from all C-suite roles. Use when preparing board meetings, investor updates, quarterly business reviews, or fundraising narratives. Covers structure, narrative framework, bad news delivery, and common mistakes.

Plan and run a multi-language or multi-region site. Use this skill when adding new locales, choosing URL structure for languages (subfolders vs subdomains vs ccTLDs), implementing hreflang, planning translation workflow, handling currency and date formats, designing for RTL languages, or auditing a stalled internationalization rollout. Triggers on internationalization, i18n, localization, l10n, hreflang, multi-language, translation workflow, RTL, locale, ccTLD, subfolder vs subdomain, language switcher. Also triggers when international audiences underperform or translations are stale.

Translates articles and documents between languages with three modes - quick (direct), normal (analyze then translate), and refined (analyze, translate, review, polish). Supports custom glossaries and terminology consistency via EXTEND.md. Use when user asks to "translate", "翻译", "精翻", "translate article", "translate to Chinese/English", "改成中文", "改成英文", "convert to Chinese", "localize", "本地化", or needs any document translation. Also triggers for "refined translation", "精细翻译", "proofread translation", "快速翻译", "快翻", "这篇文章翻译一下", or when a URL or file is provided with translation intent.